A multiple marketing engagement with Students, our valuable Marketing Kitty, particularly in schools located in the most backward areas of the District.
Its really quite a unique multiple marketing strategy – marketing knowledge, behaviour change and VitaPoshan
See the students purchasing VitaPoshan from an SHG woman’s shop
A valuable lesson learnt from our work in Yadgir District is that children/students are the most proactive agents of sustained behavior change in a family, especially in subsistence societies.
Students are aspirational, they have dreams about their future, and are eager to learn what would improve their health and wellbeing.
What’s more- not only will this knowledge remain with them- but they would carry it onto the next generation.
What better multiple marketing can there be…???
Its really quite a unique multiple marketing strategy – marketing knowledge, behaviour change and VitaPoshan
See the students purchasing VitaPoshan from an SHG woman’s shop
A valuable lesson learnt from our work in Yadgir District is that children/students are the most proactive agents of sustained behavior change in a family, especially in subsistence societies.
Students are aspirational, they have dreams about their future, and are eager to learn what would improve their health and wellbeing.
What’s more- not only will this knowledge remain with them- but they would carry it onto the next generation.
What better multiple marketing can there be…???
