We are thankful to Yadgir District authorities for helping us market VitaPoshan in the Akka Canteen run by a Women SHG in Yadgir in the District Office Compound.Feedback is excellent.People coming to the District Offices for their personal or official work are purchasing it very happily.It is also being sold as a hot drink, and everyone likes […]
A multiple marketing engagement with Students, our valuable Marketing Kitty, particularly in schools located in the most backward areas of the District.Its really quite a unique multiple marketing strategy – marketing knowledge, behaviour change and VitaPoshanSee the students purchasing VitaPoshan from an SHG woman’s shopA valuable lesson learnt from our work in Yadgir District is
Our valuable Marketing Kitty Read More »
Marketing without a Marketing KittyYadgir Students continue to be the most forceful agents of change. The are our Marketing Kitty!Our initial strategy of introducing VitaPoshan through Awareness Programmes in Schools and then linking them with nearby Retail Shops for marketing VitaPoshan appears to be bearing result. Here are some pictures of school children purchasing VitaPoshan snacks instead of
Marketing without a Marketing Kitty! Read More »
On 28th October 2025Our BAIF and KSCST teams participated in the Entrepreneurship Development Program for Women SHGs conducted by NRLM, Yadgir.Many thanks to Ms Kaveri, District Program Officer NRLM for all her supportOur team informed the SHG women about the ingredients of all four varieties of Vitaposhan and their health benefits to children, adolescents and adults.We’re extremely happy that our
Participation and Sale of VitaPoshan at Entrepreneurship Development Program SHGs by Read More »
Our thanks to Shri Siddha Reddy, District Officer, NRDMS, KSCST andMs. Kaveri, District Program Officer, NRLM for inviting our BAIF team Dr. S.M Hiremath, Shri Sharbayya and SHG women to the Yadgir Farmer Producer Organization (FPO) Annual General Body meeting at Yadgir Taluk Panchayat Office campus to introduce VitaPoshan to them Ingredients of all 4
Sale of VitaPoshan at Yadgir Farmer Producer Organization (FPO)!!! Read More »
An exhibition was organized by the Deputy Commissioner’s Office, Yadgir last month.We are very happy to see our VitaPoshan kiosk, and our thanks to Deputy Commissioner and his staff for their encouragement to our field team. Our field partner BAIF reports that VitaPoshan sales were good, even though it is a new product. Most popular
Exhibition Organized by Deputy Commissioner’s Office, Yadgir Read More »
Special marketing activities are being conducted by the BAIF field team in Yadgir schools to motivate students to consume VitaPoshan Yuva now available in retail shops near the schools.For just Rs 5, children and adolescents can now get 279 kcals- NOT FROM SUGAR, But from the wonderful natural and nutritious ingredients of VitaPoshan Yuva- Pulses, Extruded fruit and
VitaPoshan- Yuva Now Available at near by stores at Yadgir Read More »
VitaPoshan entered the Yadgir market in May 2025 – through wholesalers, retailers, Women SHGs. All the 4 Varieties of VitaPoshan Baalya, Yuva, Vyaskaru and Kutumbha are being successfully marketed in Yadgir, Shahpur, Wadigera and Gurmitkal Taluks covering about 29 retail shops, 14 wholesalers and 8 SHGs. Promotional activities are going full
From the Shopfloor……. To the Shops Read More »
Extremely happy that our paper “Introducing Sustainable Technology and Industry in Aspirational District, Yadgir to Provide Livelihoods and Strengthen Human Capital” has been published on-line today by Springer Nature in the Journal of Indian Institute of ScienceThe paper is based on field data, reports, and findings, most of which were posted on this page from
Sample distribution of VitaPoshan has been completed. By and large, we’ve had very encouraging feedback from the field.Around 80% of the community are in complete acceptance of the products. Overall, they like the taste, the feel and the flavours. 15% of the community are indifferent to VitaPoshan Baalya, citing reasons of lack of time, but
Sample Distribution and Feedback from the Community Read More »
