Initiatives

Special marketing activities are being conducted by the BAIF field team in Yadgir schools to motivate students to consume VitaPoshan Yuva now available in retail shops near the schools.For just Rs 5, children and adolescents can now get 279 kcals- NOT FROM SUGAR, But from the wonderful natural and nutritious ingredients of VitaPoshan Yuva- Pulses, Extruded fruit and […]

VitaPoshan entered the Yadgir market in May 2025 – through wholesalers, retailers, Women SHGs.            All the 4 Varieties of VitaPoshan Baalya, Yuva, Vyaskaru and Kutumbha are being successfully marketed in Yadgir, Shahpur, Wadigera and Gurmitkal Taluks covering about 29 retail shops, 14 wholesalers and 8 SHGs.  Promotional activities are going full

Sample distribution of VitaPoshan has been completed. By and large, we’ve had very encouraging feedback from the field.Around 80% of the community are in complete acceptance of the products. Overall, they like the taste, the feel and the flavours. 15% of the community are indifferent to VitaPoshan Baalya, citing reasons of lack of time, but

Trial production of VitaPoshan Baalya and VitaPoshan Yuva is completedFree samples were distributed to families in several villages. Feedback has been excellent. The children love it and ask for more. This is the first time that the children have eaten such tasty and nutritive food, which is ready to eat after mixing with hot milk

Several training programmes for SHG women have been going on after the machinery was successfully tested in the Yadgir Production Unit.. We are grateful to Dr. Shantha Maria, former Dean, Mount Carmel College, who was in Yadgir last week to train the SHG women who will be working in the production unit on Safety and Hygiene Protocols.

Marketing training meetings for Women SHGs are being conducted regularly by our BIAF field team.They are so much more enthused now, as they have actually received free samples of VitaPoshan Baalya for children, produced by their own sister SHG in Yadgir. The novelty of VitaPoshan for mothers is really very simple. For the first time