Training programme for Marketing
The Aspiration District Yadgir will be getting its first medium scale industry by May end. Women from Self Help Groups will produce VitaPoshan, the delicious nutritive, fortified and affordable food made from locally available ingredients, for all age groups of the community.
We are happy that the Aspiration District Yadgir will be getting its first medium scale industry by May end.
Women from Self Help Groups will produce VitaPoshan, the delicious nutritive, fortified and affordable food made from locally available ingredients, for all age groups of the community.
We are now entering the most critical phase of the project which will determine its sustainability and success, and that is marketing.
Shri Abhijit Bhattacharya, an expert with long years of experience in marketing, who has visited the District and seen first-hand the prevailing socio-economic conditions, has been advising us. He conducted an extremely useful and down to earth Marketing Training Programme, on 19th April 2024 for the KSCST and BAIF field teams.
This will now be taken by the Field Teams to the SHGs who will be the primary marketing agents.
The challenge begins now. We will keep you informed as we progress. These are some photos from the training:
Upcoming Production Unit in Yadgir District
We are happy to inform you that our partner Karnataka State Council for Science and Technology will complete setting up the Yadgir energy food production unit by mid-May and we will be ready for trial production of VitaPoshan.
People of all age groups from the most deprived sections, will have access for the first time to this affordable, tasty, fortified nutritious food, which will be produced by Yadgir SHG women from locally available Agri Horti produce.
We are also informed that this will be the first medium scale industry in Yadgir District, and we look forward to witnessing first-hand the spin-off effects of the start of industrialization on the lives and attitudes of the local people, in what we call a pre-industrial pocket of India.
Our field partner BAIF is already working with the women SHGs and we will now start training them for production, fortification, safety standards, marketing, etc. and keep you posted as we progress.
